Arthur

Uproar drives awareness of Arthur’s enterprise VR solutions with impactful media placements and live demo experiences.

100+

MEDIA PLACEMENTS

2.1B+

IMPRESSIONS

$11.3M+

PUBLICITY VALUE

overview

OverDrive Inc., the leading digital reading platform for libraries and schools, partnered with Uproar to launch its rebranded library app, Libby. The goal was to attract a younger, female audience and highlight the benefits of switching from the OverDrive app. Uproar has consistently showcased Libby’s advantages and promoted public library use in the media.

Services

B2B Tech Enterprise Media Relations Virtual Reality

Coverage in:

National Business Coverage

Following Uproar’s CES (Consumer Electronics Show) outreach, Uproar secured an interview for Arthur's founder and CEO with a Forbes contributor. After an in-depth interview and demo, the team secured a feature article in Forbes. In addition, we also received another mention in Forbes, as well as coverage in Fast Company, PSFK, The Business Journals, BenefitsPRO, Digital Journal, ThinkAdvisor, Immersive Learning News, Remote Space and ToolboxHR.

Widespread Tech Coverage

Through real-time trend monitoring, Uproar positioned Libby within national conversations about the surge in e-reading during COVID-19, the demand for anti-racism educational titles, and shifting digital consumption habits. This trend-driven pitching led to features in Forbes, The Wall Street Journal, Consumer Reports, Mashable, Reader’s Digest, Tom’s Guide, The Washington Post, and Travel + Leisure. By aligning Libby with cultural flashpoints, Uproar earned placements for Libby during periods of heightened public and media interest.

ZDNet

How Meta could muck up the metaverse

Life Wire

New Avatars Could Upgrade Your Image in the Metaverse

Computer World

For better video collaboration, time to embrace the Metaverse?

XR Industry Trade Coverage

As Arthur’s professional version emerged out of beta, Uproar coordinated and held a press conference with key media in the VR platform itself. More than 25 journalists experienced the VR platform first-hand, resulting in coverage from publications like XR Today, ARPost, Auganix and RealOVirtual. Beyond the demo, Uproar consistently created opportunities for coverage in other XR industry and gaming trade publications, such as VRWorldTech, AiThority,VR Source, MacSources, MacVoices, Gaming Spotter, and Gaming Hybrid.

XR Today

Hello, Arthur! VR Enterprise Platform Launches Stable Version

AR Post

Remote Collaboration Company Arthur Rolls Out First Major Updates

Auganix

Arthur announces major updates to its collaborative Virtual Reality platform, including expanded room capacity of 50+ participants

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