Health First

Through feature stories and expert commentary, our PR strategy cemented Health First’s position as a leading healthcare authority

800+

MEDIA PLACEMENTS

500+

TV SEGMENTS

$15M+

PUBLICITY VALUE

overview

Health First is a community health system located in Brevard County, Florida. The Health First team came to Uproar by Moburst in an effort to increase brand awareness for the entire hospital system - both in Orlando and nationally. Uproar worked with Health First’s internal communications team to create a campaign to increase overall awareness and positive press for the hospital system.

Services

Healthcare Lifestyle Media Relations Wellness

Coverage in:

Nationwide Thought Leadership

Apart from regular pitching, Uproar positioned Health First as a trusted voice in healthcare during the COVID-19 pandemic, securing national and trade media coverage for infectious disease expert Dr. Anthony Barile in Business Insider, U.S. News & World Report, and Medical Economics. The team also leveraged timely healthcare trends to spotlight Health First Health Plans, securing expert-driven features in The Wall Street Journal and Forbes on open enrollment.

Broadcast Coverage

Uproar by Moburst has positioned Health First as a go-to expert for local and national health coverage, securing TV segments on flu season, community initiatives, disaster preparedness, and more. Uproar also "newsjacked" several opportunities around hurricane season in FL using Health First’s disaster and emergency preparedness manager, Wayne Struble. The team’s strategic pitching landed six national features—including The Today Show, MSNBC, and NBC Nightly News—valued at over $700,000 alone. Uproar also leveraged Wayne Struble’s 9/11 search and rescue experience to secure a News 13 segment that aired five times and an Orlando Sentinel front-page feature.

Spectrum News

Health First Hosts Toy Drive Event

Nightly News with Lester Holt

Tropical Storm Barrels up Coast of Florida

Today

Preparing for Hurricane

Human Interest Stories

Uproar generates media buzz for Health First’s feel-good stories. From a nurse giving birth during Hurricane Dorian to a baby born at 3:21 on 3/21 in the 321 area code, Uproar secured both local and national coverage including FOX & Friends and Good Morning America. A black bear’s MRI at Viera Hospital went viral with 27+ placements, including People and Yahoo! News. Uproar also landed Southern Living coverage for a WWII veteran’s pinning ceremony, further amplifying Health First’s inspiring stories.

People

Florida Nurse Gives Birth While on Duty During Hurricane Dorian: ‘I Was in the Perfect Place’

GMA

Baby born March 21 at 3:21 p.m. in 321 area code

FOX 35

Brevard Zoo’s ‘Brody the Bear’ undergoes MRI

Local Community Outreach

Uproar consistently secured local news coverage for Health First, ensuring its experts were featured on key health topics. When Florida announced phased reopening plans during the COVID-19 pandemic, Uproar swiftly arranged interviews for Health First’s chief physician executive, Dr. Jeffrey Stalnaker, on WESH, WKMG, and News 13 to discuss the return of elective surgeries and patient safety measures. Uproar also positioned Health First as a trusted community voice by securing a WKMG Ask a Doctor segment, where Dr. Stalnaker shared insights on recovery efforts. Beyond COVID-19, Uproar continued to land coverage on critical health topics, including vaccine importance, travel safety, and community initiatives.

Wesh 2

Making Sure Your Heart is Healthy

Spectrum News

Things to Keep in Mind Throughout Thanksgiving Holiday During Pandemic

News 6

Doctor: We’re in ‘Recovery Mode’

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