Hyperice

Strategic press placements drive national buzz and sales spikes for Hyperice’s innovative recovery tech.

600+

MEDIA PLACEMENTS

150+

GIFT GUIDE INCLUSIONS

30+

PRINT FEATURES

overview

Hyperice, a recovery technology company known for its high-frequency vibrating foam roller, VYPER, turned to Uproar during its Kickstarter campaign. Uproar’s immediate PR efforts helped the brand nearly triple its funding goal within days. Since then, Uproar has executed strategic media campaigns that transformed Hyperice from a crowdfunding startup into a nationally recognized brand. Through targeted press around product launches, partnerships, and founder storytelling, Uproar has driven major ROI, boosted sales, and helped Hyperice expand into new markets like eSports and workplace wellness.

Services

Media Relations

Coverage in:

Product Launch National Buzz

Uproar's targeted product launch campaigns consistently delivered national buzz and sales spikes for Hyperice. From the moment the HYPERVOLT hit the market, a feature in GQ’s Best Stuff section in both print and online doubled sales and web traffic within 48 hours. The Vyper 2's strategic sample seeding campaign led to impressive coverage in Mashable, SHAPE, Self, Men’s Health, Well + Good, FOX News, Live with Kelly & Michael and even The Wall Street Journal. The launch of the VENOM back wrap landed major features on FOX News, Sports Illustrated, Yahoo!, and Golf Digest, turning product drops into national news moments that fueled retail success.

TV Feature

The Case For A Second Gym Membership

This Vibrating Fitness Roller will Stretch and Soothe Your Achy Back

The Massage Tool That Will Make Recovery Easier Than Ever

Gift Guides to Drive Sales

Uproar turned holiday gift guide placement into a year-end sales machine for Hyperice. With a proactive and aggressive outreach strategy, Hyperice became a regular on top-tier lists, including CNET’s tech gift guides and the illustrious Oprah’s Favorite Things. In one year, Uproar secured 58 holiday gift guide placements - both print and online - culminating in the most successful sales quarter in the brand’s history. This campaign not only drove direct revenue but also cemented Hyperice as a must-have brand for seasonal shoppers.

15 Massagers For The Person Who Trains All The Damn Time And Is Always Sore

The Best Fitness Gadgets for 2019

Six High-Tech Gadgets to Help Average Joes Train Like Pros

Oprah’s Favorite Things

Elevating the Founder’s Profile

Beyond product coverage, Uproar crafted a compelling narrative around Hyperice’s founder, Anthony Katz, showcasing his journey from startup to elite athletic brand leader. This storytelling strategy landed national business features in Inc. Magazine (including a six-page print spread), Fortune, Fast Company, and CNN Money. These placements didn’t just boost brand recognition, they validated Hyperice’s role in the innovation economy and elevated its perception among investors and partners.

Star Athletes Hot on Hyperice

Out Of Office: Pickup Basketball With Hyperice Founder Anthony Katz

How This Fitness Entrepreneur Won Over Blake Griffin and LeBron James

Consistent Fitness & Tech Media Momentum

Between product releases, Uproar maintained consistent buzz by positioning Hyperice as essential fitness tech. Through creative angles and relationship-driven pitching, Hyperice was regularly featured in Men’s Health, Women’s Health, Well + Good, and more. A standout success: Uproar’s partnership with the consumer tech editor at USA Today led to a feature story and a hands-on video demo, helping Hyperice reach both enthusiasts and casual fitness consumers with credibility and clarity.

Recovery Zone: These Genius Tools Are Tops For Sore Muscles

Men’s Health 2018 Fitness Awards

Fitness Recovery Technology: Why You Might Need These Gadgets and How They Work

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