Libby

Uproar amplifies Libby’s reach with national media, trend-driven storytelling, and a signature awards campaign

1000+

MEDIA PLACEMENTS

3B+

IMPRESSIONS

$100M+

PUBLICITY VALUE

overview

OverDrive Inc., the leading digital reading platform for libraries and schools, partnered with Uproar to launch its rebranded library app, Libby. The goal was to attract a younger, female audience and highlight the benefits of switching from the OverDrive app. Uproar has consistently showcased Libby’s advantages and promoted public library use in the media.

Services

Apps Consumer Lifestyle Media Relations

Coverage in:

Establishing National Authority

Uproar strategically positioned Libby as the #1 resource for e-reading and digital lending through targeted media outreach and consistent high-impact coverage. By securing major features in The Washington Post, The New York Times, Consumer Reports, Mashable, Reader’s Digest, Tom’s Guide, CNET, and The Wall Street Journal, Uproar ensured Libby remained top-of-mind for readers, reporters, and tech enthusiasts alike. Coverage emphasized Libby's accessibility, digital lending growth, and cultural relevance, helping to solidify Libby’s place as the trusted e-reading solution across national, lifestyle, and technology media verticals.

Leveraging Trends to Drive Headlines

Through real-time trend monitoring, Uproar positioned Libby within national conversations about the surge in e-reading during COVID-19, the demand for anti-racism educational titles, and shifting digital consumption habits. This trend-driven pitching led to features in Forbes, The Wall Street Journal, Consumer Reports, Mashable, Reader’s Digest, Tom’s Guide, The Washington Post, and Travel + Leisure. By aligning Libby with cultural flashpoints, Uproar earned placements for Libby during periods of heightened public and media interest.

Travel+Leisure

22 Best Travel Apps You Should Download Before Your Next Trip

Thrillist

How to Find Thousands of Ebooks, Magazines, COmic Books & Audiobooks for Free

Forbes

Ebook App Readership Is Up 30% Amid Pandemic Lockdowns

Mashable

3 ways to stream movies and TV for free through your local library

Literary PR Campaigns & Data Creation

Uproar created a monthly "Top Picks" release highlighting the most downloaded titles around trending topics, providing media with timely, newsworthy data hooks. This content-driven approach generated placements in The Washington Post newsletters, The New York Times, Real Simple, iMore, and Protocol, reaching over 400M readers. Uproar also amplified ongoing OverDrive campaigns like Read an Ebook Day, the Million Checkout Club, and National Library Card Sign-Up Month, securing additional exposure on Fox 5 Atlanta and in regional markets celebrating digital library milestones. These data-driven and literary initiatives ensured Libby maintained a steady drumbeat of earned media coverage throughout the year.

Fox 5

The Rise in E-Reading at Public Libraries

Heartfelt Summer Read Available at Public Libraries for Free

Real Simple

These Are the Most Popular Anti-Racism Books at Libraries Across the Country Right Now

We are closing out 2024 with some big news, which sets us up for an even bigger year in 2025; Moburst, the leading mobile-first digital marketing agency, has acquired Uproar.

New York Times

Visit the Library From the Comfort of Your Own Phone

Creating a Signature Award Moment

Uproar proposed, developed, and executed the annual Libby Book Awards, creating a groundbreaking new media moment for the brand. The team has secured exclusive features in PEOPLE Magazine and secured wide syndication to Yahoo and AOL as well as pickups in other lifestyle outlets like Brit+Co. Additional placements in key book trade publications including Book Riot, Fictionophile, Quill & Quire, and Books & Review further amplified visibility within literary circles. This major awards initiative established Libby as a cultural and literary authority, giving the brand a signature, recurring moment to drive future media engagement.

People

Barbra Streisand, Elliot Page and Fourth Wins Among Finalists for Inaugural Libby Book Awards – See the Full List!

Yahoo!

See the Winners of the 2025 Libby Awards – Did Your Favorite Book Make the Cut? (Exclusive)

We are closing out 2024 with some big news, which sets us up for an even bigger year in 2025; Moburst, the leading mobile-first digital marketing agency, has acquired Uproar.

Brit+Co

The Libby Awards Just Announced Their Winners – & Tons Of Our Fave Books Made The Cut

Book Riot

The 2025 Libby Award Finalists

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