PICO

Uproar boosts PICO's presence as a top enterprise VR innovator through impactful media outreach and analyst engagement

600+

MEDIA PLACEMENTS

3.8B+

IMPRESSIONS

$41M+

PUBLICITY VALUE

overview

PICO, a global tech company specializing in VR headsets and enterprise solutions, partnered with Uproar to boost awareness of its enterprise offerings and expand U.S. partnerships. Uproar developed key messaging for PICO’s VR solutions and introduced the company to key tech reporters and influencers in North America, positioning PICO as the leading enterprise VR solution. The team also showcased PICO’s technology in medical and business settings while launching the G2 4K and Neo 2 headsets.

Services

Media Relations Thought Leadership Analyst Relations

Coverage in:

Building Market Credibility Through Top-Tier Media

Uproar’s strategic media placements and analyst relations helped position PICO as a leader in enterprise VR. The team conducted quarterly briefings with analysts from firms like VDC Research, IDC, and ABI Research, keeping PICO top-of-mind in industry reports. This resulted in coverage in major outlets like Bloomberg, where PICO was ranked third in market share, right behind Facebook and Sony. Through Uproar’s consistent storytelling, we also secured coverage in Forbes, CNN, Wall Street Journal, Reuters and CNBC. Additionally, Uproar secured recognition for the Neo 2 Eye in TIME’s Best Inventions, calling it “The Corporate VR Solution”.

PICO named a top company in the VR market

No smoke, no water, no waste. VR could train the next generation of firefighters

Best Inventions: The Corporate VR Solution

New Hires to the Holodeck: Fidelity Investments Tries Collaboration Via Virtual Reality

High-Impact Product Launch Coverage

Uproar successfully leveraged strategic events like CES to announce and position PICO’s new headsets, the Neo 2 and Neo 2 Eye. This campaign garnered major visibility in top-tier tech publications, such as Forbes, Tom’s Hardware, VentureBeat, Android Central, and UploadVR. The launch was enhanced by pre-show media events and strategic media briefings, ensuring that the products were front-and-center. The media outreach resulted in 72 pieces of coverage, securing PICO as a key player in enterprise VR solutions.

Pico’s VR Glasses May Be the Slickest VR Headset Ever

Electromagnetic Anti-Occlusion Tracking For Pico Neo 2 – UploadVR @ CES

Pico, North And nReal Dominate XR At CES

Reaching Decision-Makers Through Tech Media

To reach IT leaders and innovation teams beyond the VR niche, Uproar translated product specs into business value across mainstream tech titles. Launch and availability moments for G2 4K and Neo 2/Neo 2 Eye appeared in VentureBeat, PCMag, TechRadar, and The Verge, with added buyer reach via CNET, Android Central, Windows Central, Laptop Magazine, TechSpot, SlashGear, PhoneArena, and TechPowerUp - all underscoring PICO’s performance, eye-tracking, and enterprise deployment advantages.

Eye tracking is the next phase for VR, ready or not

Oculus Quest 2 review: better, cheaper VR

Tobii Brings Eye Tracking to VR Headsets for Faster Frame Rates

XR Industry Trades and Vertical Proof

Uproar paired deep, hands-on coverage in core XR outlets (UploadVR, Road to VR, VRFocus, Real o Virtual, Skarred Ghost, Auganix, ARPost, XR Today, VR World Tech and Virtual Reality Times) with outcome-driven stories in vertical media (Display Daily, Electronics360, MobiHealthNews, Blooloop, and InterGame). Together, these placements spotlighted comfort, manageability, and eye-tracking for enterprise deployment while proving impact in classrooms, clinics, training programs, and LBE—turning product credibility into sector-specific business proof and strengthening partner relationships.

Pico Announces Neo 3 in Asian Consumer Markets, Enterprise Model Coming Soon

Pico Launches Neo 3 Pro & Neo 3 Pro Eye, Serving up Strong Competition to Oculus & HTC

Enterprise in Mind with the Pico Neo 3 Pro & Pro Eye

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