Stax

Strategic media positioning that helped catapult Stax to a Fintech Unicorn

700+

MEDIA PLACEMENTS

50+

AWARDS

$50M+

PUBLICITY VALUE

overview

Through its long-term partnership with Stax (formerly Fattmerchant), Uproar by Moburst established the brand as a leader in the payments industry and national business as a whole. By amplifying its subscription-based payment technology and positioning CEO Suneera Madhani as a top industry voice, the team secured national recognition, solidifying Stax as Orlando’s “tech darling” and a major player in fintech.

Services

Media Relations Thought Leadership Podcast Booking Analyst Relations

Awards

Coverage in:

National Impact

Stax went from an Orlando startup to one of America’s top tech companies. Uproar by Moburst worked with Stax from the startup stage all the way through achieving Unicorn status – $1B Valuation. Our team built a strong national presence for CEO Suneera Madhani and Stax, securing recognition such as Forbes Fintech 50 and U.S. News & World Report’s Best Credit Card Processors. By leveraging Madhani’s story, we landed her in Forbes, Fortune, Entrepreneur and more.

40 Under 40

The Vital Lesson This Fast-Growth Founder Learned From Her Serial Entrepreneur Father

Her Male Bosses Laughed In Her Face — Now She’s Running Her Own Show

Meet The Woman Who Is Trying To Change The Credit Card Industry

Fintech 50 2020: The Newcomers

Orlando’s Tech Darling

In tandem with national outreach, Uproar by Moburst positioned Stax and its executive team as local leaders, regularly securing coverage for both their innovative payment processing solutions and rapid growth. Stax became one of Orlando’s most widely recognized tech companies, regularly appearing in local newspapers, business journals and TV segments.

Breaking: Orlando’s Stax hits $1B valuation after closing big VC round

Suneera Madhani: Women’s Inspired Leadership

Tech Firms Rethink, Retool, Rise to the Challenge

Industry Trade Coverage

Uproar by Moburst secured extensive industry trade coverage for Stax, including a feature in Tearsheet and an MC role at Money 20/20. We also consistently drove industry visibility through partnership announcements. Beyond payments, Uproar expanded Stax’s reach into verticals like field service, hospitality, retail, and dentistry, earning coverage in trade publications tailored to these industries. We also secured Madhani a cover story and her title as “Most Influential Woman in Payments” by ISO & Agent, now American Banker.

ISO & Agent

Money 20/20

Fattmerchant wants to turn software firms into payments companies

The Most Influential Women in Payments, 2018

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