Every holiday season, a quick search for gift ideas will reveal an abundance of curated gift guides tailored to nearly every occasion, recipient, interest, and budget. These guides are essential for those seeking the perfect present for friends, family, and colleagues. Whether it’s mainstream favorites like “best last-minute Christmas gifts” or niche categories like “unique gifts for golf enthusiasts,” holiday gift guides remain a go-to resource for shoppers looking to make gift-giving effortless and meaningful.

The competition to secure a spot in these guides is fierce. Editors are inundated with hundreds of pitches from companies hoping to be featured. This is where a PR partner like Uproar comes in – offering the relationships, creativity, and strategic expertise needed to secure successful holiday gift guide placements for brands across all sectors.

While gift guides are featured throughout the year, the winter holidays are when consumers are most active in gift searches and purchases. Google searches for “gift guides” typically peak in December, triggering a surge in holiday shopping. According to recent data from the National Retail Federation, 2025 holiday sales from Nov. 1 through Dec. 31 grew 4.1%.

This means brands have a unique opportunity to capitalize on this buying power. Gift guide placements can drive conversions, increase sales, and place products in front of shoppers who are already primed to purchase. Being featured in these guides enhances brand visibility, boosts credibility, fosters customer loyalty, and attracts new audiences. It also provides a powerful SEO benefit, with backlinks to a company’s website driving more organic traffic.

With Uproar as their PR partner, brands are well-positioned to secure impactful placements in the holiday gift guides and product roundups that matter most.

Here’s a glimpse of some of the recent holiday gift guide coverage we’ve secured for our clients:

A great product is not the only factor needed to secure a spot in gift guides and product roundups. The right PR partner, with deep media relationships and strategic insight, is key to successfully navigating the crowded, competitive landscape.

Uproar’s team of PR pros knows exactly when and how to pitch, and more importantly, which stories will resonate with editors and audiences alike.

Let us help your brand win the battle for shopper attention. Contact us today to learn more.

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