Fountainhead

Uproar’s media outreach boosts Fountainhead’s visibility, cementing its role in small business financing

800+

MEDIA PLACEMENTS

12.8B+

IMPRESSIONS

$28M+

PUBLICITY VALUE

overview

Fountainhead is a leading SBA-approved non-bank lender, specializing in providing funding to small and mid-sized businesses. Through the team’s extensive knowledge of the media landscape and the keen ability to newsjack, Uproar elevated Fountainhead’s brand through by positioning CEO Chris Hurn as an industry expert. Our efforts increased visibility, built thought leadership, and ensured consistent media coverage, contributing to the company’s growth and recognition in the lending space.

Services

B2B Tech Fintech Media Relations Thought Leadership

Awards

Coverage in:

Newsjacking: Building a National Brand

Uproar’s strategic outreach to national media positioned Chris Hurn, CEO of Fountainhead, as a key thought leader in small business lending. Uproar utilized a strategy that balanced timely topics (PPP & COVID) with evergreen ongoing topics (VC funding vs. SPA loans). We scheduled 30 interviews within the first month alone, including major outlets such as Reuters, CNBC, TechCrunch, Bloomberg, FOX Business, CNN, Inc., The Wall Street Journal, The Washington Post and USA Today. Hurn became such a trusted expert that CNBC utilized him for four separate articles. In addition to expert commentary, the team also secured a feature in The New York Times.

Ongoing Trade Coverage

Uproar secured continuous coverage for Fountainhead in key trade outlets, ensuring their leadership in the SBA lending and small business financing space remained top of mind for industry professionals. Fountainhead’s expertise was prominently featured in outlets such as American Banker, Banking Dive, Business Travel News, Credit Union Journal, Commercial Property Executive, deBanked, Business.com, Mergermarket, Financial Post, Realtor Magazine, Hotel Management, Bank Director, Business News Daily, and Small Business Trends. This ongoing trade coverage allowed Fountainhead to maintain visibility and authority in the evolving lending and business sectors.

DeBunked

Fountainhead Hires Former SBA District Director as SVP

BankingDive

PPP 2 years later: Analyzing the legacy and impact of the $800B government relief program

American Banker

Bankers seek defined role in disbursing emergency SBA loans

Widespread TV Coverage

Uproar secured high-profile TV coverage for Fountainhead, showcasing Chris Hurn’s expertise on key financial topics, including the Paycheck Protection Program (PPP), the Federal Reserve, and interest rates. Chris appeared in interviews on prominent national and regional TV stations, including WFTV, NBC San Diego, NBC LA, NBC Philadelphia, NBC New York, NBC Dallas, NBC Connecticut, and New England Cable News. These appearances helped raise awareness of Fountainhead’s role in supporting small businesses while positioning Hurn as a go-to resource for financial insights

WFTV

WFTV 9

Spectrum News

Regional Online/Print Coverage

Uproar facilitated significant regional media exposure for Fountainhead, connecting CEO Chris Hurn with leading reporters such as Andy Medici at the Washington Business Journal, where his insights were featured in eight articles. These pieces were syndicated across nearly 31 regional markets. Beyond this, Uproar also secured coverage in outlets such as FL Trend, Orlando Business Journal, Erie News Now, and The Bakersfield Californian. This regional coverage garnered a combined total of 159 million impressions, helping Fountainhead maintain visibility and establish a strong regional presence.

Washington Business Journal

PPP loan forgiveness process could drag out for ‘six to eight years’

Orlando Business Journal

How shifting focus to PPP loans forged a stronger bond for Fountainhead Commercial Capital Employees

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