Parkway Venture Capital

Uproar boosts PICO's presence as a top enterprise VR innovator through impactful media outreach and analyst engagement

600+

MEDIA PLACEMENTS

3.8B+

IMPRESSIONS

$41M+

PUBLICITY VALUE

overview

PICO, a global tech company specializing in VR headsets and enterprise solutions, partnered with Uproar to boost awareness of its enterprise offerings and expand U.S. partnerships. Uproar developed key messaging for PICO’s VR solutions and introduced the company to key tech reporters and influencers in North America, positioning PICO as the leading enterprise VR solution. The team also showcased PICO’s technology in medical and business settings while launching the G2 4K and Neo 2 headsets.

Services

Analyst Relations B2B Tech Enterprise Media Relations Virtual Reality

Coverage in:

Building Market Credibility Through Top-Tier Media

Uproar’s strategic media placements and analyst relations helped position PICO as a leader in enterprise VR. The team conducted quarterly briefings with analysts from firms like VDC Research, IDC, and ABI Research, keeping PICO top-of-mind in industry reports. This resulted in coverage in major outlets like Bloomberg, where PICO was ranked third in market share, right behind Facebook and Sony. Through Uproar’s consistent storytelling, we also secured coverage in Forbes, CNN, Wall Street Journal, Reuters and CNBC. Additionally, Uproar secured recognition for the Neo 2 Eye in TIME’s Best Inventions, calling it “The Corporate VR Solution”.

High-Impact Product Launch Coverage

Uproar successfully leveraged strategic events like CES to announce and position PICO’s new headsets, the Neo 2 and Neo 2 Eye. This campaign garnered major visibility in top-tier tech publications, such as Forbes, Tom’s Hardware, VentureBeat, Android Central, and UploadVR. The launch was enhanced by pre-show media events and strategic media briefings, ensuring that the products were front-and-center. The media outreach resulted in 72 pieces of coverage, securing PICO as a key player in enterprise VR solutions.

Tom's Hardware

Pico’s VR Glasses May Be the Slickest VR Headset Ever

Upload VR

Electromagnetic Anti-Occlusion Tracking For Pico Neo 2 – UploadVR @ CES

Forbes

Pico, North And nReal Dominate XR At CES

Reaching Decision-Makers Through Tech Media

To reach IT leaders and innovation teams beyond the VR niche, Uproar translated product specs into business value across mainstream tech titles. Launch and availability moments for G2 4K and Neo 2/Neo 2 Eye appeared in VentureBeat, PCMag, TechRadar, and The Verge, with added buyer reach via CNET, Android Central, Windows Central, Laptop Magazine, TechSpot, SlashGear, PhoneArena, and TechPowerUp - all underscoring PICO’s performance, eye-tracking, and enterprise deployment advantages.

CNET

Eye tracking is the next phase for VR, ready or not

The Verge

Oculus Quest 2 review: better, cheaper VR

PC Mag

Tobii Brings Eye Tracking to VR Headsets for Faster Frame Rates

XR Industry Trades and Vertical Proof

Uproar paired deep, hands-on coverage in core XR outlets (UploadVR, Road to VR, VRFocus, Real o Virtual, Skarred Ghost, Auganix, ARPost, XR Today, VR World Tech and Virtual Reality Times) with outcome-driven stories in vertical media (Display Daily, Electronics360, MobiHealthNews, Blooloop, and InterGame). Together, these placements spotlighted comfort, manageability, and eye-tracking for enterprise deployment while proving impact in classrooms, clinics, training programs, and LBE—turning product credibility into sector-specific business proof and strengthening partner relationships.

AR Post

Pico Announces Neo 3 in Asian Consumer Markets, Enterprise Model Coming Soon

Road to VR

Pico Launches Neo 3 Pro & Neo 3 Pro Eye, Serving up Strong Competition to Oculus & HTC

XR Today

Enterprise in Mind with the Pico Neo 3 Pro & Pro Eye

More Success Stories

B2B Tech Fintech Media Relations Thought Leadership

Fountainhead

Uproar’s media outreach boosts Fountainhead’s visibility, cementing its role in small business financing

AI B2B Tech Fintech Media Relations Thought Leadership

Worth

Uproar secures widespread visibility for Worth, establishing its leadership in the AI-driven finance sector.

B2B Tech Fintech Media Relations Thought Leadership

VizyPay

National media coverage and thought leadership spotlight VizyPay as a top fintech innovator.

Augmented Reality B2B Tech Enterprise Mixed Reality XR

ThirdEye Gen

Uproar boosts ThirdEye’s brand with national and regional coverage, solidifying its reputation in enterprise AR/VR

Fitness Sports Tech

Rapsodo

Uproar amplifies Rapsodo’s brand with consistent media buzz, driving sales and securing top-tier awards

AI Fintech Media Relations Thought Leadership Venture Capital

Parkway

Uproar builds Parkway's brand as a leader in deep tech investment with targeted media placements and thought leadership

Apps Consumer Lifestyle Media Relations

Libby

Uproar amplifies Libby’s reach with national media, trend-driven storytelling, and a signature awards campaign

Consumer Lifestyle Media Relations

Kenyon

Uproar amplifies Kenyon's brand with product launches and high-impact features in top lifestyle and tech outlets.

eSight

Fitness Lifestyle Media Relations Sports Technology Wellness

Hyperice

Strategic press placements drive national buzz and sales spikes for Hyperice’s innovative recovery tech.

eSight

Media Relations

Uproar Quickly Amplifies National Brand Awareness for eSight

eSight develops wearable devices that help the legally blind see and live independently. In December 2016, they partnered with Uproar by Moburst to boost brand awareness ahead of the eSight 3 launch. Since then, Uproar has secured top media coverage, supported major trade shows, and launched the eSight 4 and upcoming eSight Go, solidifying eSight’s reputation in tech and accessibility.