The Uproar Effect: How Our Clients Dominated the Conversation at CES 2026

If you thought CES last year was big, CES 2026 was a blockbuster.

With over 4,000 exhibitors fighting for attention in Las Vegas, standing out requires more than just a booth; it requires a strategy that starts before the doors even open. This year, Uproar by Moburst proved once again that the best way to win CES is to hit the ground running.

With over 4,000 exhibitors fighting for attention in Las Vegas, standing out requires more than juWe kicked off the week with our largest event to date: the Uproar by Moburst Media Showcase. Before the convention center chaos began, we connected 17 of our clients with 150+ reporters for exclusive, hands-on demos.t a booth; it requires a strategy that starts before the doors even open. This year, Uproar by Moburst proved once again that the best way to win CES is to hit the ground running.

The result? Immediate, high-impact coverage that set the narrative for the rest of the week. From “Best of CES” awards to national broadcast segments, here is how Uproar clients stole the show in 2026.

Driving the Narrative: Launches, Viral Moments and “Best of” Wins

To ensure our clients owned the conversation, we executed a multi-layered strategy that went beyond the show floor. A standout example was Euhomy. Following the main showcase, we hosted a dedicated Euhomy Launch Event on Tuesday, Jan. 6, securing over 60 media attendees for an intimate demo. The payoff was instant: CNET declared their Ice Leopard X1 “The Coolest Thing at CES,” ZDNet raved about the utility, and Reviewed honored them with a “Best of CES 2026” award in the Kitchen category.

But the momentum didn’t stop at the kitchen counter. Vasco Electronics proved that AI can bring us closer, impressing a CNET editor who held a “10-minute conversation in Polish” despite not speaking the language. Meanwhile, OLLObot captured the “weird and wonderful” spirit of the show, landing features in Engadget, The Robb Report, and Associated Press as one of the most intriguing robots of the year.

The industry took notice of these innovations. Beyond the headlines, our clients swept the awards circuit. Alongside Euhomy’s win, Aeroband, FitTransformer, RainPoint, TouchPoint Solution, and Vasco Electronics all secured prestigious accolades, taking home hardware from the TWICE Picks Awards, TechRadar Pro Picks and the Future Innovation Awards.

Taking Over the Airwaves: Broadcast & Streaming Highlights

While the tech publications were buzzing, our clients were also securing massive airtime. Through a syndication sweep with Fox News and Scripps, our clients appeared on TV screens across the country.

Millions of viewers in markets like Philadelphia, Dallas, Chicago and San Francisco saw live demos of RainPoint, Feno, PLACE and Petgugu during their morning news.

We also took over the streaming waves. Cheddar News featured three of our clients – Agoyu, Thine and Wyzly – in their deep-dive segment “AI In Your Pocket,” showcasing how these apps are reshaping daily habits, from smarter moving to better screen time control.

A Strong Start to 2026

CES 2026 wasn’t just about showing up; it was about leading the conversation. By combining exclusive media showcases with targeted launch events and aggressive pitching, we ensured our clients didn’t just attend CES, they defined it.

Ready to make some noise in 2026? Let’s talk.