Uproar Named to PRNEWS 2027 Agency Elite Top 120 List

A recognition like this is nice to get, and it would be easy to leave it there. But we’d rather use it as a reason to talk about the work that actually got us back on this list, the kind of firm we’ve built along the way, and what we think actually separates a strong year from a strong track record.

What Does Two Years on This List Actually Prove?

The judging criteria are broader than they sound. Innovation, core offerings, client work, culture, and industry outlook cover a lot of ground, on purpose. An agency can win a single flashy award for one great campaign and still be inconsistent everywhere else. A list like this tries to capture the difference between a good year and a firm built to deliver, account after account, in situations that don’t look anything alike.

In a given month (sometimes a week or a day), our teams might focus on growing market share for one client, launch a product for another, land gift guide placements for a third, and keep a negative story out of the press for a fourth. Different industries, different stakes, different reporters entirely.

That’s the actual test. Not whether an agency can land one big win, but whether the same team shows up with the same discipline, no matter which situation it’s dealing with that week.

The Work That Got Us Back on the List

Here’s what that looked like this year, specifically.

• The largest CES showcase we’ve run. Our Media Showcase opened CES week in Las Vegas in January, ahead of a show floor with more than 4,000 exhibitors fighting for the same reporters’ attention. We put clients in front of more than 150 reporters for hands-on demos and one-on-one meetings before the doors even opened to the public. Clients walked away with Best of CES honors from CNET, ZDNet, and Reviewed, including CNET’s “Coolest Thing at CES” nod, plus wins at the TWICE Picks Awards, TechRadar Pro Picks, and the Future Innovation Awards, along with national broadcast segments on Fox News and Scripps. We’ve broken down what it actually takes to win a news cycle that crowded.
• A new market. Moburst, the global marketing company that owns Uproar, acquired Rhythm Communications, an Atlanta-based firm, this year. That put us into a new city and added additional strength in education, healthcare, technology, and entertainment: four more specialties our clients can pull from without hiring a second agency.
• AI visibility built into the work. We spent this year building out answer engine optimization: auditing where a brand actually shows up in ChatGPT, Perplexity, Gemini, and Google’s AI Overviews, then figuring out which outlets those systems cite most and targeting those specifically. A client can earn great coverage and still be invisible in the answer a prospect gets when they ask AI about the category. That gap is only getting more expensive to ignore.
• Clients who stay. We marked a 12-year client relationship this year, alongside 11-year, 9-year, 6-year, and two 5-year partnerships. Tenure like that isn’t an accident. It happens when an agency treats its clients as partners, not accounts to churn through and replace.
• Recognition for the work itself. Our Painting a Picture of Success campaign for the Orlando Museum of Art won a Bulldog Award for Best Not-for-Profit/Association Campaign. We also picked up a Qwoted Agency Award. Unlike most awards, this one isn’t a submitted entry. Qwoted, a platform that connects reporters with sources, decides it based on real-time response metrics, so it reflects how fast our teams move when a story breaks and a reporter needs a source before the window closes.

The Difference Between a Good Year and a Real Track Record

A list like this is one data point, and a decent one, since the criteria are broad enough to catch inconsistency. What matters more to us is what’s underneath it: how many client relationships have lasted past year one, whether we’ve kept adding capabilities instead of coasting on old ones, and whether the work we’re proudest of is spread across categories instead of clustered in one lane, and whether it would hold up under real scrutiny, not just an awards panel’s.

An agency that only shows up strong in one category, or only during a launch cycle, isn’t built for the long run. That’s the standard we try to hold ourselves to every year, recognition or not.

We’re proud of the list. We’re even prouder of the reason we made it a second time: the work held up across a year that included a new location, a new discipline, a run of launches and award pushes, and several situations none of us want to write about publicly. No single campaign explains a year like that.

If you’re building toward a program that can do media relations, thought leadership, and executive positioning under one roof, we’d like to be part of that conversation.