PR Insights, Trends
& Expert Advice

There’s a question that almost nobody in PR was asking three years ago, and almost everybody should be asking right now: when someone asks ChatGPT, Gemini, or Perplexity about your industry, your category, or the problem your company solves, does your brand show up in the answer?

There is a peculiar phenomenon that plays out repeatedly in the B2B tech world. A company builds something genuinely impressive - a platform that is reshaping how enterprises manage risk, a tool that is quietly eliminating a bottleneck that has plagued an entire industry for decades, a service that its customers describe as transformative. And yet, outside of a handful of trade publications and the company's own LinkedIn feed, almost nobody knows it exists.

Every day, hundreds of companies send out press releases, pitch emails, and media alerts that go unanswered. The emails are professionally written, the formatting is clean, and the news is real. And yet, nothing happens - no coverage, no calls back, no stories.

Award wins are more than having a trophy to display or plaque to hang on the wall. They are an important part of a public relations campaign as they help support various business goals, including recruiting, lead generation, establishing credibility and boosting brand awareness.

Mother's Day gift guides have been hitting inboxes and social media feeds for the past few weeks. If your product is included in one of them, congratulations. If your product isn’t, there’s a good chance your team found out about the opportunity around the time everyone else did, which was already too late. Or maybe your internal team doesn’t have the expertise or time to invest in gift guides.

Every holiday season, a quick search for gift ideas will reveal an abundance of curated gift guides tailored to nearly every occasion, recipient, interest, and budget.

Do you ever wonder what it takes to land that perfect front page story? Some might think it’s as simple as just telling a reporter how great a product or service is and why it should be featured over competitors. But that’s almost never the case.

Businesses invest in PR to increase awareness of their products and services. While the exposure is great, in the end, it all comes down to new business leads. That being said, the value of media coverage doesn’t always lie where one may think.

If you thought CES last year was big, CES 2026 was a blockbuster.