PR Insights, Trends
& Expert Advice

Award wins are more than having a trophy to display or plaque to hang on the wall. They are an important part of a public relations campaign as they help support various business goals, including recruiting, lead generation, establishing credibility and boosting brand awareness.

Every holiday season, a quick search for gift ideas will reveal an abundance of curated gift guides tailored to nearly every occasion, recipient, interest, and budget.

Do you ever wonder what it takes to land that perfect front page story? Some might think it’s as simple as just telling a reporter how great a product or service is and why it should be featured over competitors. But that’s almost never the case.

Businesses invest in PR to increase awareness of their products and services. While the exposure is great, in the end, it all comes down to new business leads. That being said, the value of media coverage doesn’t always lie where one may think.

If you thought CES last year was big, CES 2026 was a blockbuster.